Cornish Store Enjoy an Uplift In Sales by Appleby Westward Group Limited Paris Distribution

Merchandising - Green Crowlas_MAIN

SPAR stores taking part in a new merchandising programme instigated by Appleby Westward have already seen a positive impact on sales.

One store in the Cornwall area run by Gordon and Karen Green has enjoyed an uplift in weekly sales. Before the project took place weekly sales in store were £8,677 and an uplift of 29% now see’s last week’s sales at £11,236 respectively, while Howard Toms’ store in Southsea, Portsmouth has seen a sales boost of 11% and 6.6% year on year.

Head of Sales Vince Brown said the merchandising programme was taking part in 32 nominated stores throughout the region until the end of this year. “Appleby Westward is more than simply a delivered wholesaler – we are partners in growth with our retailers,” he said. “Our added services like merchandising are designed to help grow their businesses.”

Appleby Westward has been focussing considerable effort on space planning, regularly updating its suite of planograms to make sure its stores have the best range and opportunity in the convenience marketplace.

Regional sales managers discussed the project and the benefits of implementing planograms with their stores. As a result, they nominated 32 shops where they believed significant benefits could be achieved by reviewing the amount of space allocated to products and their location on the fixtures.

“As well as creating extra sales, it was felt the stores would also achieve improvements to range and choice, availability, shop standards and overall customer perception,” said Vince. “At the same time, it would allow them the opportunity for better stock management.”

Nominated retailers are being visited by merchandising team Helen Holmes, Becky Tremain and Christina Smith, who identify the opportunity to de-list slow sellers in preparation to review the space and implement the planograms, with each shop taking three to four days to complete.

“The objective is for retailers to maintain the planograms on an ongoing basis and update any range reviews to maintain availability and store standards,” said Vince.

Merchandiser Helen Holmes was delighted with some of the initial results. “We are seeing some excellent figures coming through and positive comments are coming back from many of the stores taking part,” she said.

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New Gillett Callington Ltd Store Opens In Chudleigh by Appleby Westward Group Limited Paris Distribution

A convenience store in a small Devon town on the edge of Dartmoor, which had fallen into disrepair, has been given a complete makeover and re-opened as a modern SPAR store serving the local community.

The former Solo Stores in Fore Street, Chudleigh has been acquired by SPAR store operator Gillett’s (Callington) Limited and been the subject of a major refurbishment for several weeks.

“We bought the store from a receiver,” said Managing Director Mark Gillett. “It was formerly a Wilkies store but the premises had fallen into a state of disrepair over a number of years and we have totally refurbished it, starting with the very basics through to a comprehensive refit.”

The store was refurbished in a joint investment scheme with Appleby Westward, creating a new shop front, increasing the off licence range by 200%, introducing food-to-go and increasing the area for chilled products threefold.

The chilled section is distinguished by all cabinets having retro fit energy-saving doors installed, creating a distinctive eye-catching effect along one whole aisle. “The store was fully merchandised, using the plans available from Appleby Westward,” said Mark. “As we were starting with a complete new range, it did make life a lot easier and helped ensure we had the correct range for the shelving configurations within each section.

“We are very positive about the store, and it has been exceedingly well received by the locals,” he added.

Gillett’s purchased its first store in 1984 and has steadily grown with regular strategic acquisitions of businesses in rural locations. The company now operates 61 SPAR stores throughout the south west.

Gillett’s recently signed a new five year exclusivity contract with Appleby Westward, which Mark Gillett described as “a reflection of the confidence we have in the relationship and opportunities with Appleby Westward and SPAR.”