Students at City College Plymouth have been full of praise after two managers from Appleby Westward gave them an insight into the role of an in store merchandiser.
Vince Brown and Dave Kennington gave a workshop and presentation on merchandising to students. The students are studying for an extended diploma in business and focussing on the psychology of visual merchandising.
Vince and Dave outlined various plans of store layouts and explained how and why products are displayed in store.
Student feedback was positive afterwards, with every candidate rating the presentation four or five out of a maximum of five points.
Sara Harvey, Workspace Co-ordinator at the college, said: “Students were also asked to score how well the workshop was delivered, and each student scored this as a five, which is a fantastic result.”
Students were also complimentary about the detail and quality of the presentation, as well as the way questions were answered.
Sara added: “Employer talks really help to enrich the learning experience of our students and enable them to understand the realities of what is involved in a particular sector. We were grateful for Appleby Westward’s interest and look forward to working with the company again in the future.”
“As total newcomers to the world of retail, my husband and I felt in total chaos. We had immediately chosen to change the store from a Londis to SPAR as we thought that SPAR better resembled the type of business we wanted to be and we have never regretted the decision.”
“The whole SPAR team were fantastic. They gave us tremendous support and were always available to help answer our many queries. Our regional sales manager was superb and we received great positive feedback from our customers.”
“Our sales continue to grow and we haven’t looked back.”