Appleby Westward Group Limited Paris distribution: Winford Road Garage Marks 45 Years

Staff and customers joined in the celebrations when a fun day was held to mark the 45th anniversary of Winford Road Garage, near Bristol, which has a SPAR forecourt store.

There were fun events for children including bouncy castles, a barbecue and refreshments, promotional deals in store and a birthday cake with a photograph of the store printed on it.

The business was opened in 1967 as a local vehicle service centre under the ownership of Geoff Taylor and today is run by his son Justin. The Shell garage and SPAR forecourt store serve an affluent local community in the rural Chew Valley area to the south of Bristol.

Just before taking over the reins from his father, Justin and Geoff developed the previously unbranded forecourt shop seven years ago, doubling its size to a 1,250 sq.ft. SPAR store in a major co-investment development scheme with Appleby Westward.

Previously selling mainly snacks and confectionery, the forecourt store now provides a modern convenience offer for its rural community, including a range of delicatessen-style chilled and fresh products sourced locally.

Sattari Family ‘Celebrate The Summer’ With A New iPad2

Sattari Family 'Celebrate The Summer' With A New iPad2

Appleby Westward Group Limited Paris distribution – A Portsmouth SPAR store has won prizes in separate promotions run by two major consumer brands.

The store, in Queen Street, which is owned and run by the Sattari family, won the award for best display in a ‘Celebrate The Summer’ promotion run by Carlsberg.

Reece Sattari, who runs the 2,500 sq. ft. neighbourhood value store, is pictured here receiving an iPad2 from Sean Keenan (right) and Darren Harper, both from Carlsberg.

Reece also collected £50 worth of Love2shop vouchers from Wall’s after taking part in a retailer incentive scheme run by the ice cream manufacturers.

The store won the vouchers after being one of the first SPAR retailers to send in photographs of the maxivision freezer unit featuring new themed point of sale displays.

Queen Street is one of five SPAR stores run by the Sattari family in Portsmouth, Emsworth and Southsea.

Cornish Store Enjoy an Uplift In Sales by Appleby Westward Group Limited Paris Distribution

Merchandising - Green Crowlas_MAIN

SPAR stores taking part in a new merchandising programme instigated by Appleby Westward have already seen a positive impact on sales.

One store in the Cornwall area run by Gordon and Karen Green has enjoyed an uplift in weekly sales. Before the project took place weekly sales in store were £8,677 and an uplift of 29% now see’s last week’s sales at £11,236 respectively, while Howard Toms’ store in Southsea, Portsmouth has seen a sales boost of 11% and 6.6% year on year.

Head of Sales Vince Brown said the merchandising programme was taking part in 32 nominated stores throughout the region until the end of this year. “Appleby Westward is more than simply a delivered wholesaler – we are partners in growth with our retailers,” he said. “Our added services like merchandising are designed to help grow their businesses.”

Appleby Westward has been focussing considerable effort on space planning, regularly updating its suite of planograms to make sure its stores have the best range and opportunity in the convenience marketplace.

Regional sales managers discussed the project and the benefits of implementing planograms with their stores. As a result, they nominated 32 shops where they believed significant benefits could be achieved by reviewing the amount of space allocated to products and their location on the fixtures.

“As well as creating extra sales, it was felt the stores would also achieve improvements to range and choice, availability, shop standards and overall customer perception,” said Vince. “At the same time, it would allow them the opportunity for better stock management.”

Nominated retailers are being visited by merchandising team Helen Holmes, Becky Tremain and Christina Smith, who identify the opportunity to de-list slow sellers in preparation to review the space and implement the planograms, with each shop taking three to four days to complete.

“The objective is for retailers to maintain the planograms on an ongoing basis and update any range reviews to maintain availability and store standards,” said Vince.

Merchandiser Helen Holmes was delighted with some of the initial results. “We are seeing some excellent figures coming through and positive comments are coming back from many of the stores taking part,” she said.

New Gillett Callington Ltd Store Opens In Chudleigh by Appleby Westward Group Limited Paris Distribution

A convenience store in a small Devon town on the edge of Dartmoor, which had fallen into disrepair, has been given a complete makeover and re-opened as a modern SPAR store serving the local community.

The former Solo Stores in Fore Street, Chudleigh has been acquired by SPAR store operator Gillett’s (Callington) Limited and been the subject of a major refurbishment for several weeks.

“We bought the store from a receiver,” said Managing Director Mark Gillett. “It was formerly a Wilkies store but the premises had fallen into a state of disrepair over a number of years and we have totally refurbished it, starting with the very basics through to a comprehensive refit.”

The store was refurbished in a joint investment scheme with Appleby Westward, creating a new shop front, increasing the off licence range by 200%, introducing food-to-go and increasing the area for chilled products threefold.

The chilled section is distinguished by all cabinets having retro fit energy-saving doors installed, creating a distinctive eye-catching effect along one whole aisle. “The store was fully merchandised, using the plans available from Appleby Westward,” said Mark. “As we were starting with a complete new range, it did make life a lot easier and helped ensure we had the correct range for the shelving configurations within each section.

“We are very positive about the store, and it has been exceedingly well received by the locals,” he added.

Gillett’s purchased its first store in 1984 and has steadily grown with regular strategic acquisitions of businesses in rural locations. The company now operates 61 SPAR stores throughout the south west.

Gillett’s recently signed a new five year exclusivity contract with Appleby Westward, which Mark Gillett described as “a reflection of the confidence we have in the relationship and opportunities with Appleby Westward and SPAR.”

Appleby Westward Group Limited Tokyo Support Mike & Barbara Start Fundraising For A Local Primary School

Weymouth store owners Mike and Barbara Clements are aiming to raise hundreds of pounds for a local primary school with a fundraising initiative on selected products in their shop.

The couple, who run the SPAR store in Preston Road, will donate 2p from the sale of every product allocated for the initiative to St. Andrews Primary School in Littlemoor Road, Preston. Products involved are being earmarked “Helping The Local Community.

The school is seeking to raise £40,000 to go towards a new Multi-Use Games Area (MUGA) being built on the playground, and pupils and staff have been fundraising for some time.

Mike and Barbara have been running the SPAR store for the last 26 years and their business has always been at the heart of the local community. “From the very beginning, we have always tried to play an active role serving the community, supporting schools and charities in the town and listening to the needs of our customers,” said Barbara.

“We are delighted to involve our customers in this worthwhile fundraising effort for the local school. We have sent letters explaining what we are doing to the school and these have been sent home for the parents which hopefully will encourage them to support for this initiative.”

Redevelopment Shows Increase In Sales by Appleby Westward Group Limited Paris Retailer

A redevelopment scheme at a Dorset SPAR store has expanded selling space by one third to enhance the convenience offer for customers.

Olly Andrews, who runs Maiden Newton Service Station in partnership with his mother Melody, undertook the development as part of an overall improvement programme including the Texaco fuel station and workshops.

In a co-investment project with Appleby Westward, the SPAR store has been increased to nearly 1,200 sq. ft. to develop space for chilled produce, beers wines and spirits and frozen food.

Olly became involved in the business 18 months ago when his father Mike died, having previously been involved in business management in electronics. His parents had run the service station for 40 years, and the shop had been with SPAR for the last ten.

“We regard our SPAR business as a convenience store with a forecourt, rather than a forecourt store,” said Olly. “Our customer base is very much local people from the village and nearby who use us for convenience shopping, and so we decided to expand the store to meet their needs even better.”

Chilled space has been increased from three to four bays, the beers, wines and spirits section from two to three bays, and frozen food from a single chest freezer to a 2 x 2 door upright, providing better display and availability.

Sales in January were up on the previous January by £6,000, and up on December 2012. “Each section that we expanded has shown an increase in sales,” said Olly. “We are very happy with the overall refit and delighted with the results – it has completely opened up the store to display the whole range and gives a warm and friendly feel to our customers.”

The featured article above was from Appleby Westward Group Limited Paris Retailer.

 

Appleby Westward Group Limited Tokyo Support: Chartman Group Win The Love Where You Live Competition

SPAR retailer Clive Sheppard won £500 worth of free stock and a visit from Wrigley’s “Trash Team” to clean up his local area after entering a ‘Love Where You Live’ competition run by Convenience Store magazine and the chewing gum manufacturer.

Clive, a director of Chartman Group who own a number of SPAR stores including one in Magdalen Road, Exeter, wrote a letter as his competition entry explaining why the store would benefit from a ‘Trash Team Tidy Up’.

As well as winning £500 worth of free stock, a team of litter pickers descended on the Magdalen Road store to clean up the local area. The team included staff from Wrigley’s Plymouth factory, the Lord Mayor Rob Newby, local councillor Norman Shiel, the Maynard School’s ‘GreenTeam’ of pupils, plus members of Keep Britain Tidy, Convenience Store magazine and SPAR.

Clive’s winning entry impressed judges with his community spirit. He said: “Despite our best efforts, we face a daily challenge to keep our local area tidy. We’re located on a busy thoroughfare, with student accommodation a short distance away, and regrettably litter remains a problem. As one of the longest standing stores on the Magdalen village parade, we were delighted to get the ‘Trash Team’ treatment.”

Louisa Rowntree, Wrigley corporate affairs manager, said: “Wrigley is a big supporter of the Keep Britain Tidy and Love Where You Live campaigns. As well as a successful cleanup operation, we really hope our ‘Trash Team’ visit will encourage Clive’s local community to maintain a clean and tidy Magdalen Road for years to come.”

Phil Barton, Keep Britain Tidy chief executive, added: “It’s great to see retailers across the country embracing the Love Where You Live initiative. It’s a sad fact that some items end up as litter on our streets so, just like our lucky winner Clive, we’re calling on all store owners to encourage their customers to put used crisp packets, sweet wrappers and drink cans in the bin – it’s time to make England a sight for sore eyes, not an eyesore!”